When Sunway Velocity Mall opened its doors on 8 December 2016 in Cheras, Kuala Lumpur, it represented far more than the addition of another shopping centre to the city’s retail landscape.
Developed by the Sunway Group—one of Malaysia’s most respected and established property developers—the mall arrived with the ambition, resources, and proven expertise to redefine the retail experience for Kuala Lumpur’s eastern corridor.
With a gross development value of RM 1.6 billion, a nine-storey structure spanning 92,000 square metres, and an impressive roster of anchor tenants and retail brands, Sunway Velocity Mall positioned itself from day one as a comprehensive lifestyle destination capable of serving every member of the family.
Its strategic location in Cheras — Malaysia’s most densely populated residential corridor — combined with its exceptional transit connectivity and its seamless integration with the adjacent Sunway Velocity Hotel, has made it one of the most successful and well-visited retail developments in recent Malaysian history.
A Sunway Signature Development
The Sunway Group’s involvement in Sunway Velocity Mall is not incidental—it is defining. Sunway has built its reputation over decades as a developer of world-class integrated townships, resorts, and retail destinations, with Sunway Pyramid perhaps the most iconic example of its retail expertise.
This track record brought immediate credibility to Sunway Velocity Mall, signalling to both retailers and shoppers that the development would meet the exacting standards that Sunway’s name had come to represent.
The decision to develop Sunway Velocity Mall in Cheras reflected Sunway’s strategic approach to growth: identifying underserved markets with strong demographic fundamentals and delivering quality infrastructure to serve them.
The Cheras corridor is one of the most compelling retail markets in Malaysia.
This long-established residential district stretches for many kilometres and is home to a vast population of families, young professionals, and long-term residents whose retail needs had historically been met by older, smaller neighbourhood centres rather than modern integrated malls.
Sunway Velocity Mall changed this dynamic fundamentally, bringing Sunway’s signature blend of retail, dining, entertainment, and hospitality to a community that had long deserved better provision.
An Extraordinary Tenant Mix
Sunway Velocity Mall houses approximately 500 retail shops and service outlets across its nine floors—an extraordinary density of shopping choice that addresses virtually every consumer need.
The mall’s anchor tenants read like a who’s who of Malaysian retail, with each bringing a distinctive proposition that reinforces the mall’s positioning as a comprehensive lifestyle destination.
Among the most significant of these was AEON Maxvalu Prime, which opened as Malaysia’s first outlet of this premium Japanese supermarket format.
This exclusive partnership brought the refined Japanese retail experience to Cheras, offering premium groceries, imported goods, specialty foods, and fresh produce in a meticulously curated environment.
The inclusion of AEON Maxvalu Prime signalled the mall’s ambition to attract discerning shoppers seeking quality beyond what conventional supermarkets provide.
Entertainment is anchored by TGV Cinemas, whose complex includes an IMAX screen—the large-format cinematic experience that makes watching blockbusters a truly immersive event.
This IMAX presence is a significant draw, attracting film enthusiasts from across the eastern corridor who previously had limited access to premium large-format cinema in their neighbourhood.
Parkson, the established Malaysian department store, provides comprehensive fashion and lifestyle retail, while POPULAR bookshop serves the intellectual and educational needs of the community.
Toys “R” Us and KidzB cater to families with young children, and specialty concepts including Koko Block, Hippopo Baby Spa Wellness, and Brands Outlet add further diversity to the offering.
The fashion roster at Sunway Velocity Mall is particularly strong, combining popular high-street brands with more aspirational labels.
H&M, UNIQLO, PADINI Concept Store, Marks & Spencer, F.O.S, Superdry, SPAO, Victoria’s Secret, and HLA Menswear collectively represent an extraordinary breadth of fashion at various price points, ensuring that every shopper—regardless of budget or style preference—finds something compelling.
Home and lifestyle needs are served by Harvey Norman and MR.DIY, while CHI X Fitness addresses the growing demand for health and wellness facilities within retail environments.
Distinctive Dining Zones
Sunway Velocity Mall’s food and beverage offering is organised across several distinctive zones, each designed to create a unique dining atmosphere.
Market Place on Basement 1 serves as the mall’s everyday convenience food destination, offering quick-service options, groceries, and casual bites for shoppers on the move.
Food Street Food on Level 4 Centre Court transforms the mall’s heart into a vibrant street-food inspired dining environment, celebrating the diversity and richness of Malaysian and Asian cuisine in an atmospheric setting.
Perhaps the most distinctive dining feature is Commune on Level 5, situated near the cinema complex.
This zone brings together a curated selection of restaurants and cafés in a setting designed for lingering—perfect for a pre-film dinner, a post-shopping celebration, or a leisurely weekend meal with friends and family.
The combination of these distinct zones ensures that Sunway Velocity Mall functions as both a daily convenience dining destination and a special-occasion restaurant venue.
Exceptional Transit Connectivity
One of Sunway Velocity Mall’s most distinctive features is its exceptional connectivity to Kuala Lumpur’s public transportation network—a quality that sets it apart from many suburban retail developments that rely primarily on car access.
The mall is directly connected to Maluri Station on Level 1, and Maluri is no ordinary station: it is a key interchange connecting the LRT Ampang Line and the MRT Kajang Line, making the mall accessible via two major rail corridors simultaneously.
This dual-line connectivity brings the mall within reach of commuters from as far as Ampang in the east and Kajang in the south, without requiring any change of trains.
A second access point connects the mall to Cochrane MRT Station on the Kajang Line via an impressive 198-metre elevated walkway from Entrance B of the station. This covered, air-conditioned pedestrian bridge ensures that MRT commuters can reach the mall comfortably regardless of weather conditions—a significant practical advantage that makes public transport the natural choice for visiting the mall.
With 6,500 parking bays in its basement, the development also accommodates substantial car-borne traffic, but its transit connectivity ensures it serves the substantial proportion of the Cheras population that relies on public transport.
A Broader Integrated Experience
Sunway Velocity Mall is not merely a shopping destination—it forms part of a broader integrated development that includes the Sunway Velocity Hotel, creating a seamless connection between retail and hospitality.
Hotel guests at Sunway Velocity Hotel can walk directly from their rooms into the mall’s atrium, enjoying the convenience of having shopping, dining, and entertainment within steps of their accommodation.
This integration of retail and hospitality creates a mutually beneficial ecosystem: the hotel provides a captive audience of visitors who add to the mall’s foot traffic, while the mall enhances the appeal of the hotel as a destination in its own right.
Serving the Community
Since its opening, Sunway Velocity Mall has established itself as the retail centre of gravity for the Cheras community.
The mall’s comprehensive offering—spanning fashion, groceries, entertainment, dining, and children’s facilities—means that it functions as a genuine one-stop destination for families who might previously have had to travel to multiple locations to meet their various needs.
Its festive decorations, promotional events, and community activities have made it a gathering place for the neighbourhood, reinforcing its role as a social hub rather than merely a commercial transaction point.